All Services

From back-end infrastructure to personal productivity, Ergo has the knowledge and experience to match technology to all our client requirements. Our strength is understanding your business. The end goal is always the same, to make businesses more agile and competitive.

More About Our Services
Managed Services

Focus on your core business and leave ICT operations and management to the experts. From 24/7 service desk support to managing hybrid clouds, Ergo have the depth and experience to meet the most demanding service level requirements and ensure continuous improvement. 

More About Managed Services

Highlighted Services

IT Resourcing

Competition for talented technology professionals is huge, which is why we make hiring more personal, taking time to match the right people to the right roles. Our technical experience and recruiting know-how help find the perfect fit for both parties.  

More About IT Resourcing

Highlighted Services

Consultancy Services

Speed of change demands a new generation of digital investments that will drive business enablement and profitability. We support IT leaders, wherever they are on their digital transformation journeys, with our digital assessment methodology. 

More About Consultancy Services

Highlighted Services

Print and Document Solutions

Our goal is to deliver the best possible print and document service for you, leveraging the latest technologies and innovation to ensure the performance of your print environment is optimised to maximise employee productivity.  We take out costs, add efficiencies, wrap it in end-to-end security and make print integral to digital transformation. 

More About Print and Document Solutions

Highlighted Services


Agility is key to business success and the cloud is where to get it. We offer a wide range of cloud services – public, private, hybrid – and provide the best of both worlds by integrating or migrating legacy systems to streamline the way your IT is consumed. 

More About Cloud

Highlighted Services

Digital Enablement

Ergo provides a clear roadmap for digital transformation with practical steps to make businesses more agile and customer-centric

More About Digital Enablement

Highlighted Services

Mobility and Collaboration

Ergo has provided many of Ireland’s largest organisations with an ecosystem of mobile applications and collaboration services that drive productivity without compromising on security

More About Mobility and Collaboration

Highlighted Services

Software Licensing

Businesses struggle to manage software assets and don’t always get the best value. We can help streamline your software purchasing, simplify deployments and maximise your investments. 

More About Software Licensing

Highlighted Services

Security, Risk and Compliance

Risks around cyber security and data protection are an ever-increasing challenge for businesses. We provide security lifecycle management, from perimeter testing and threat analysis to mitigating the impact of a breach. 

More About Security, Risk and Compliance

Highlighted Services

Microsoft Technology Specialisations

With the largest team of Microsoft IT professionals in Ireland – including two Most Valuable Professionals our expertise spans a comprehensive portfolio of products/services

More About Microsoft Technology Specialisations

Type your query and press the "Search now" button

4 Ways Dynamics 365 can Improve Your Marketing Strategy

4 Ways Dynamics 365 can Improve Your Marketing Strategy

Read The Article
4 Ways Dynamics 365 can Improve Your Marketing Strategy
Return to Blog

4 Ways Dynamics 365 can Improve Your Marketing Strategy

In the past, Microsoft Dynamics 365 suffered from a bit of a disconnect when it comes to marketing. You have always been able to plan marketing campaigns and tasks within the tool, but true marketing automation has always required an external or third-party solution. Even Microsoft Dynamics Marketing required a connector to synchronise data between the systems.

Now however, Microsoft recently announced the public preview of Dynamics 365 for Marketing (not to be confused with Microsoft Dynamics Marketing, who names these things?) which allows full marketing automation from within Dynamics 365.

In this post I’ll try and give a very quick rundown of some of the key features that this offers, which can enable your business and marketing team to gain advantage by working quicker, smarter and with more innovative tools available; enhancing your brand and your reach to your targeted customers:

Email Design

The email designer in any automation system is always one of the big-ticket items for the user, and it’s no exception here. The interface allows for full drag and drop email creation, as well as the ability to create your own from scratch if you are a HTML expert.

This allows marketers to fully customise their own collateral and design, while structuring it around the specific message being pushed out to their customers.  

Marketing Pages and Forms

Marketing pages, generally known as landing pages, provide the customer with an interaction point with you and your business. These generally can provide calls to action or static information, but really come in to their own when combined with forms that allow the customer to interact with Dynamics 365 and by extension, the business.

Forms allow the business to capture various information from a customer which may range from simple contact me request through to event registration or anything in between. Easily accessible, easily stored and no headache for your business trying to stay on top of lists and other tools that could eventually prove problematic.


If you have used Dynamics 365 before, you have almost certainly used marketing lists to segment your data for email campaigns or other actions. Microsoft have now taken this concept a stage further with the creation of segments, which are effectively a very clever combination of marketing lists and customer insights. Segmentation is a perfect way of focusing in on certain sectors or demographics that you want to target, while being able to market your message efficiently and quickly.

Segments can be either static, dynamic or compound. The first two of these may be familiar to existing Dynamics 365 users; the third is new and was only previously possible with customised development.

Static segments allow a user to add contacts to a list, which then remains constant.

Dynamic segments are created based on a set of rules and are re-evaluated each time a marketing task is executed.

Compound segments allow for the combination of existing segments. The operators available for segment combination include union, exclude and intersect, which allow for some interesting possibilities and some very defined targeting.

Customer Journey

Customer journeys are where the true marketing automation occurs. These bring together email designs, marketing pages, forms and segments along with business logic to provide an automated marketing pipeline and interactive user experience, giving you a clear indication of where how your marketing strategy is going and providing guidance on what is the next best step.

A customer journey can be as simple as a single email send or as complicated as a full event (marketing, registration, attendance and recognition process).

Dynamics 365 for Marketing provides a drag and drop editor for the creation and management of these journeys and, should you need a little help, Microsoft also provides a number of templates as a starting point. This leads to a fully encompassed marketing strategy and digital advantage, showing you how you can target your customers and pointing out what the best methods to do this are.

Is that all?

This list touches on the basic foundations Dynamics 365 for Marketing can offer. Other features such as lead scoring, event management, LinkedIn integration and customer insights using Power BI also bring a whole new dimension of digital marketing to the table. Ergo has knowledge in these areas and can leverage this software to provide a truly rounded user experience, one that will enable you to unlock the power of your team’s marketing capabilities and to directly target customers and opportunities. Resulting in gaining a competitive edge for your business, while also increasing brand awareness.

To discover how Dynamics 365 can transform your business, speak with an expert here today.

News and Blog Posts

Vigilance as a Service
Steve Blanche
15 February 2019 • Posted By Steve Blanche Chief Technical Officer

Vigilance as a Service

The speed of digital adoption has been such that we really haven’t previously seen such a drastic cultural...

Read now
Treat Print As Seriously As Other Outsourced IT Functions
David Carthy
04 January 2019 • Posted By David Carthy Technical Solutions Manager

Treat Print As Seriously As Other Outsourced IT Functions

Market research shows that outsourcing continues to grow, no doubt helped by the proliferation of cloud services that offer new...

Read now
Cloud Computing - A Mixed Forecast
News 04 February 2019

Cloud Computing - A Mixed Forecast

Read Now
Why Azure is here to stay: An interview with an MVP
News 21 November 2018

Why Azure is here to stay: An interview with an MVP

Read Now
Managed ICT Services: Diving in Deep
News 06 November 2018

Managed ICT Services: Diving in Deep

Read Now

Subscribe to Our Blog

Scroll to Top