Are you Surviving or Competing to Win?
Is it not time to forget about just surviving? Lets start working to win and competing to thrive! The last four years have without question been tough. Should we not refocus our efforts and build our organisations for real growth?
Recently, I attended the Microsoft World Wide Partner Conference in Toronto. It was my fourth year to attend. I always get a great insight into the future of Microsoft products, their strategy and where they spend $9.2 billion on R&D. This year didn’t fail to impress! Windows 8 looks great and Microsoft’s Management Software, System Centre, continues to amaze me. Their unified communications tool, Microsoft Lync, is a personal favourite. I gain at least one hour daily, communicating by video to colleagues based in the UK and Poland, and even those who are travelling through various airports and remote locations in Ireland. The combination of voice, video, screen sharing and Instant Messaging helps me maximise my efforts. In Toronto I saw ‘the dots joined’ with Lync, CRM and SharePoint. Individually they are impressive but collectively they create levels of collaboration unimaginable a short number of years ago.
Despite all this great technology I discovered a golden nugget; as a technology provider we need to help clients manage their future. For the last four years organisations have worked hard to survive, they now need to compete to win. Technology needs to be at the centre of the change process, leading a revolution to help customers win new clients, open new markets, devise new ways of working, drive costs out and maximise returns.
This will require Ergo to be brave and bold, pushing our customers into areas of discomfort, asking hard questions. It’s not about technology for technology sake. Our role is to uncover the real need, demonstrate how this technology can drive our customers’ business goals. At Ergo, we have developed what we call the ‘Ergo Depth Experience’ where we help organisations unearth their needs and see how we can help with the change process. Register for an Ergo Depth Experience today by calling 1850 468 355.
Whilst in Toronto I was proud to represent my 176 colleagues. I felt extremely honoured to walk onto the stage carrying the tricolour to collect the Microsoft Country Partner of Year 2012 award for the second time in three years (see photo below of myself and Jon Roskill). In front of 22,000 worldwide peers, I reflected on the journey we have travelled over the past four years. Ironically, it has coincided with our commitment to growing our Microsoft practice. We are competing to win!