To Mobile or Not to Mobile - That is the Question
Everyone has or will experience this at some point in their lives; that moment when you put your hand in your pocket or bag and realise you forgot your phone. The closest thing I can relate this to is the fear that imploded in the 1980s in Ireland when you realised someone left the immersion on! For any millennials reading this, google ‘Ireland immersion saga’.
Today, we live in an era of smart houses, smart watches, self-driving vehicles and enjoy the benefits of AI which is fast becoming a reality. We are constantly connected, always on. This is the world we all now live, breathe and work in. Everything from ordering a taxi to planning a wedding is the same - ‘Anytime, Anywhere, Always on’. These are no longer add on or bonus features, but the bare minimum requirements needed to meet customer expectations.
As the revolutionary technology age continues, it has become apparent that only the strong will survive. There is no better example to showcase this claim than that of the Apple iPhone which turned 10 years old this year. In tandem, mobile applications have seen a tremendous growth rate over the past number of years, reflected clearly in the fact that 5 million apps currently reside between the Google Play store and the Appstore. Not only has mobile internet access overtaken desktop internet access, mobile app usage has now also surpassed desktop usage.
From a business perspective, what does this mean? It means that mobile applications are no longer for big brands or a nice add on, but are now an essential way for an enterprise to stay relevant. To engage and stay competitive they must provide an omni-channel customer experience. In a recent Cisco study conducted, it has been found that context and hyper-relevance is a key way to win over digital consumers.
5 Reasons why you should consider investing in building a mobile application today:
1. Boost revenue
An app can act as a new marketing & sales channel which can be strategized to boost revenue.
2. Increase customer engagement
Real time & relative information can greatly increase customer engagement.
3. Build brand awareness
Developing a new way of reaching the customer can increase brand loyalty.
4. Exceptional personalised customer experience
Ease of use and addressing specific needs makes apps for convenient for the customer.
5. Gain customer insight
Profiling and using useful customer insights from the app is a way to ensure to generate a return.
It is without doubt a missed opportunity for any organisation not to take advantage of the benefits that a mobile application can bring; attracting new customers, generating revenue through a new channel, engaging with your customers in a personalised way and increasing brand loyalty, to name a few.
There are several options of mobile apps available, including native, hybrid, mobile web apps and generic off the shelf apps. These come with a variety of pros and cons. At Ergo, we cater for all. We have a team of developers with a vast array of bespoke and custom development capability. As well as this, we use customer led design and an agile approach in development to ensure a swift return on investment. We offer a DevOps capability (CI/CD) to help keep up with the fast pace of change. These tools help us to ensure that customer centricity is at the centre of what we do. Our service offering is pivoted on building bespoke customer centric, mobile applications on behalf of our clients that delight their customers!
The real question is, can you afford not to be mobile?