According to a new campaign technologies ranging from mobile printing to cloud computing are placing an unprecedented premium on IT mangers' ‘soft skills'.
The campaign which is being launched by HP's Printing and Imaging Group (IPG) says that technological advances like cloud computing are redefining IT managers' role. Responsibilities are being shifted from the back office to highly visible areas of businesses.
Vincent Vanderpoel, vice president and general manager of IPG claimed that the skills and priorities required of today's IT managers are more business focused than ever before. Vanderpoel stated that, "with senior management looking to IT, not merely to support the business, but to drive growth, IT managers are increasingly responsible for defining and communicating a strategic vision."
He added that, "the print environment is absolutely no exception to this rile. The printed word is a genuine ‘productivity tool' for business. To be genuinely strategic, the print environment needs to support small and medium sized enterprises on the operational level, and that means embracing concepts such as mobility and the cloud."
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