The economic turn-around taking place in Ireland means it’s a good time to be selling customer relationship management (CRM) systems, according to industry experts, who add that many CRM projects once shelved are now being brought back to life.
“Lots of projects that were stalled for budgetary reasons at the enterprise level are now being greenlit and those budgets have been allocated. There’s a huge push going on for work that’s been stored up for two or three years,” said Phil Ryan, CRM solutions manager for Ergo.
“There is huge latent demand in Ireland at the enterprise tier now being realised. Quite major organisational change is happening and we’re getting the likes of large insurance companies and organisations in the government sector whose budgets have been released at the forefront of this change.”
Ryan said that in 2013 Ergo answered half a dozen tenders for major jobs over the course of the year, but in 2015 it answered the same number in the first two months of the year alone.
“Since then, with the usual breaks over the summer period, it’s been fairly constant in terms of the demand coming out of government and out of the large enterprises."
“At the mid-market level, we’re seeing quite a number of companies which have outgrown their legacy systems and are looking to grow themselves into larger and more sophisticated CRM platforms,” he said.
As part of this upgrade, Ryan reports that many companies are using the opportunity to move their CRM into the cloud.
“They’ve experimented with something like Microsoft’s Office 365 and started out with their email server in the cloud and they’ve found it works. We’ve got the capability and platform to help them out and they want to know how to move their business forward,” he said.
“They usually start by rolling out Microsoft Dynamics CRM in one department, usually for a sales or a marketing team, but hopefully after that there’s usually a phase two where it gets integrated with their enterprise resource planning (ERP) and finance systems.”
Consolidating data in one place where it can be worked with more efficiently is a major part of the appeal of such an approach, according to Ryan.
“They can layer processes across the top of their data, adding functionality such as purchase-to-pay type processes, procurement-to-pay and the opportunity funnel through to ordering in a full ERP system.
This is usually phase three of the project – putting the data in one place and discovering what can be done with it as a result.”
At Ergo, we are Microsoft solutions partners in Ireland, and have won the Country Partner of the Year awards four times in the last six years.
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