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Microsoft Names New Corporate VP for its Interactive Entertainment Business

Microsoft Names New Corporate VP for its Interactive Entertainment Business

Microsoft Names New Corporate VP for its Interactive Entertainment Business
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Microsoft Names New Corporate VP for its Interactive Entertainment Business

Tech giant Microsoft has appointed Blake Krikorian as corporate vice-president for its Interactive Entertainment Business (IEB), following the acquisition of his company id8 Group R2 Studios (R2 Studios).

In his new role, Krikorian will report to Marc Whitten, chief product officer for IEB.

“We are thrilled to have Blake join the Xbox team,” Whitten said. “He’s a proven innovator and well-respected leader in both the media and technology industries, having created simple, elegant products that have transformed the way people engage with and consume content."

“We look forward to his contribution to our team as Xbox continues to evolve and transform the games and entertainment landscape,” Whitten added.

Krikorian, who said he looks forward to helping the team define the future of entertainment and contribute to the next decade of innovation, most recently founded R2 Studios.

Previously, he served as the co-founder, chairman and CEO of Sling Media Inc., served on the board of Amazon.com Inc, and also co-founded the Philips Mobile Computing Group.

Krikorian has received numerous lifetime achievement awards, including the Lifetime Technology Leadership Award from Broadcasting & Cable, as well as the TechFellow Award for Disruptive Innovation from TechCrunch, Founders Fund and NEA.

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