All Services

From back-end infrastructure to personal productivity, Ergo has the knowledge and experience to match technology to all our client requirements. Our strength is understanding your business. The end goal is always the same, to make businesses more agile and competitive.

More About Our Services
Managed Services

Focus on your core business and leave ICT operations and management to the experts. From 24/7 service desk support to managing hybrid clouds, Ergo have the depth and experience to meet the most demanding service level requirements and ensure continuous improvement. 

More About Managed Services

Highlighted Services

Managed People

Competition for talented technology professionals is huge, which is why we make hiring more personal, taking time to match the right people to the right roles. Our technical experience and recruiting know-how help find the perfect fit for both parties.  

More About Managed People

Highlighted Services

Consultancy Services

Speed of change demands a new generation of digital investments that will drive business enablement and profitability. We support IT leaders, wherever they are on their digital transformation journeys, with our digital assessment methodology. 

More About Consultancy Services

Highlighted Services

Print and Document Solutions

Our goal is to deliver the best possible print and document service for you, leveraging the latest technologies and innovation to ensure the performance of your print environment is optimised to maximise employee productivity.  We take out costs, add efficiencies, wrap it in end-to-end security and make print integral to digital transformation. 

More About Print and Document Solutions

Highlighted Services


Agility is key to business success and the cloud is where to get it. We offer a wide range of cloud services – public, private, hybrid – and provide the best of both worlds by integrating or migrating legacy systems to streamline the way your IT is consumed. 

More About Cloud

Highlighted Services

Digital Enablement

Ergo provides a clear roadmap for digital transformation with practical steps to make businesses more agile and customer-centric

More About Digital Enablement

Highlighted Services

Mobility and Collaboration

Ergo has provided many of Ireland’s largest organisations with an ecosystem of mobile applications and collaboration services that drive productivity without compromising on security

More About Mobility and Collaboration

Highlighted Services

Software Licensing

Businesses struggle to manage software assets and don’t always get the best value. We can help streamline your software purchasing, simplify deployments and maximise your investments. 

More About Software Licensing

Highlighted Services

Security, Risk and Compliance

Risks around cyber security and data protection are an ever-increasing challenge for businesses. We provide security lifecycle management, from perimeter testing and threat analysis to mitigating the impact of a breach. 

More About Security, Risk and Compliance

Highlighted Services

Microsoft Technology Specialisations

With the largest team of Microsoft IT professionals in Ireland – including two Most Valuable Professionals our expertise spans a comprehensive portfolio of products/services

More About Microsoft Technology Specialisations

Type your query and press the "Search now" button

Never be Afraid to Take Risks ... or Make Mistakes

Never be Afraid to Take Risks ... or Make Mistakes

Never be Afraid to Take Risks ... or Make Mistakes
Return to News

Never be Afraid to Take Risks ... or Make Mistakes

At the EY CEO Retreat in Germany, chief executives are unanimous in the view that no one can succeed in business without taking risking and sometimes failing.

“I worked for Apple for eight years, but thought they were going nowhere. So I left them. Even worse, I sold all my shares. If I hadn’t, I’d be the richest person in this room,” Crest Solutions founder Frank Madden tells a room of more than 100 entrepreneurs.

Madden, a finalist in the EY Entrepreneur of the Year competition, is speaking at the EY CEO Retreat in Germany. His business provides machine-vision inspection and track-and-trace solutions to companies such as Pfizer, Pepsico, Glanbia, Alkermes, Medtronic and Allergan.

“We track every vial of Botox around the world,” he says.

Madden isn’t the only person in the room who sold Apple shares early. His fellow finalist, SOSventures managing director Sean O’Sullivan also sold his shares. Had he not, they’d probably be worth more than half a billion dollars now.

These entrepreneurs are not afraid to take risks or to fail. In fact, risktaking is one personality trait that all the entrepreneurs on the retreat share. While entrepreneurs reap all the rewards that come with setting up a business, they also bear all the risk.

“I gave up a job with a salary of £200,000 a year to set up my business in 1984,” Ergo founder John Purdy says. “When my wife had our first child, I had to borrow money off my sister to buy her flowers.”

Ergo is now bringing in revenues of more than €24 million a year, and Purdy was named EY Entrepreneur of the Year in the industry category last year.

It was in 1984, too, that Dunbia co-founder Jack Dobson, another entrepreneur at the retreat, took a risk, asking the bank for a million-pound loan.

“I remember going to the local bank manager and asking him for a loan,” he says. “He initially agreed because he knew me personally, but he didn’t know the value of the loan. When I told him I wanted £1 million sterling to build an abattoir, he was shocked, and strongly refused.”

At this time, interest rates were at 15 per cent, so Dobson would be paying a hefty price for the loan.

“I was persistent, so he sought approval from head office. A week later the loan was approved and he made me promise “not to f***ing let him down”.


While they might not always like to admit it, all entrepreneurs – even the most experienced and successful ones – make mistakes throughout their careers.

Dobson, who employs more than 4,000 people at Dunbia, says one of the mistakes he made was getting caught up in the property boom, buying sites.

“Like so many, we followed the herd mentality,” he says. “We learnt that the sites were contaminated and needed a lot of money spent on them before a development project could begin. Then the market crashed and we lost money.”

Dobson, who dropped out of school aged 15, said he also made the mistake of being too reliant on one customer.

“We lost two-thirds of the business overnight in 2005 when we lost the J Sainsbury contract,” he says.

The whole beef business for Sainsbury’s was put out to tender, and Dunbia was unsuccessful.

“The biggest blow for me was walking into my own production plant, which was two-thirds empty of product,” Dobson says.

Alyson Hogg borrowed money from her father to set up Vita Liberata, a business that specialises in the manufacture, sale and distribution of tanning and skincare products. It was a risk that paid off. The company made more money per minute in April 2014, when it debuted on the QVC shopping channel, than it did in the first year of operations.

“Our greatest sales achievement is selling $2.6 million (€2.35 million) in 24 hours on QVC . . . In April 2014, the brand debuted on QVC USA with $46,000 (€42,000) of sales per minute.”

Not afraid

Tommy Griffith, the founder and chief executive of manufacturing company PEL Waste Reduction Equipment, says entrepreneurs shouldn’t be afraid to ask for business. “My dad always said excuse is another word for failure . . . I went into the Hilton Hotel in Chicago and asked to speak to the general manager. I was supposed to meet a guy in Kelly’s bar, but he wasn’t there. I got business as a result. The general manager couldn’t believe I effectively cold-called.”

Griffith’s company makes a range of glass-crushing machines, such as Mega Jaws, which can crush 4,000 bottles an hour. “The Dorchester in London uses that. They do around 60,000 bottles a week. The Ritz in London and the Shelbourne in Dublin also use it,” he says.

He adds that “there is no such thing as a problem” and explains how this attitude led to him doing bottle crushers in the first place.

“I had gone into a nightclub in Letterkenny to give them a baler. While there, I asked them if they had any other problems with regard to waste and recycling,” he says. “They brought me out the back and showed me huge piles of bottles. I set about designing a product to help them reduce it. That’s how the bottle crusher was born.”

In terms of risk, Griffith once pretended he spoke German in order to get a job. It nearly backfired, but luckily it didn’t.

“One day at work, they received a contract by fax from Germany. It was all in German, so they asked me to translate it by the next morning. I went and bought a German dictionary and spent the night translating it word by word.”

Read the full Ergo story here.

News and Blog Posts

Get Compliant. Stay Compliant. 6 ways to stay GDPR proof, 6 months on
Diarmaid Flynn
02 November 2018 • Posted By Diarmaid Flynn Client Services Director

Get Compliant. Stay Compliant. 6 ways to stay GDPR proof, 6 months on

More and more, we have been hearing about companies who are not yet fully compliant with GDPR. In the latest...

Read now
Security Architecture - From Zero to Hero: Part 1
30 October 2018 • Posted By Nikos Vasileiadis IT Security Officer

Security Architecture - From Zero to Hero: Part 1

Security architecture refers to a unified security design that addresses requirements and potential risks involved in a certain scenario or...

Read now
Managed ICT Services: Diving in Deep
News 06 November 2018

Managed ICT Services: Diving in Deep

Read Now
Betting the Business on Big Data
News 06 November 2018

Betting the Business on Big Data

Read Now
Services in the Sky: Changing Clouds in a Shifting Landscape
News 05 September 2018

Services in the Sky: Changing Clouds in a Shifting Landscape

Read Now

Subscribe to Our Blog

Scroll to Top