Ergo helps clients unlock insights from their data one piece at time, serving the needs of the business without risking capital on a huge IT project, writes Ian Campbell
Not so long ago, business intelligence and data analytics involved complex data warehouse projects with months spent presiding over data extraction and cleansing processes, driven by a vague idea of what the business thought it needed to know.
Not any more; not with Ergo. The company’s data services team lead, David Kernan, reduces all the complexity to a simple endgame that is now attainable. “We talk to businesses all the time and what they want is for their executives to be able to look at traffic lights on a dashboard. If they see green they know they can move on without having to worry,” he said. The big sea change is that organisations are digging into their data from a different perspective, driven by the chief financial officer or chief operating officer, rather than the technology director. They are looking at the business challenges they face, according to Kernan, rather than getting bogged down in databases and technology.
Facilitating this is a whole new array of new technology and Ergo’s expertise. “Rather than having to invest huge amounts of money in infrastructure and software licensing from the outset, we can build a data warehouse on Microsoft Azure, for example, allowing clients to consume analytics as a service at a nominal operational cost,” he explained.
Crucially, it starts with a foundation where different parts of the business can be brought along, one piece at a time. “You give one set of users the information they need to analyse performance issues and address business problems in their section of the company. As you bring more business areas onboard, you gradually build an overall picture of the enterprise, a single version of the truth, a pre-aggregated view of the company that everybody is looking at,” said Kernan. “As you connect areas of the business together in the data warehouse, you can leverage analytics to reveal new insights”.
Having identified what the business wants, Ergo will look into a client’s source systems for the information they need, do the key performance indicators, and bring it into the data warehouse for analysis. Rather than deliver a data warehouse project and leave, Ergo is interested in longer term relationships with clients, a strategic partnership that will help unlock valuable insights as the business needs them.
“It’s about sitting round a table and discussing what can be done and how they can do it,” he said. “When we educate clients on the kind of information they can access and the insights they can gain, you see their eyes light up.”
In an era of Big Data, analytical strategic decision making is becoming pivotal for success. Managers at every level are...Read now
It's all about the priorities The chances are that your existing CRM was procured over five years ago, at...Read now