It’s no longer a trend, it’s a vital point of a modern business,” she said. “The interesting thing about it is it doesn’t matter what size your company is, digital technologies are actually changing the way customers interact, the way you do business, whether your buying or selling, and it impacts almost every aspect of a business.
The other interesting fact is it is industry agnostic, it doesn’t matter what type of business you are, you have to modernise and move into this space. If you look at research, it’s still key even for 2017 that everyone is looking at their digital strategy.
“They’re looking at cloud, mobile, CRM, social and it’s still the same big players in the space that people are talking about, but I think it’s become more evident now to stay ahead of your competition. It’s not optional, it’s mandatory, and people are going out of business because of it.
For Pollock, the transformation comes from two places: internally and externally, with the processes running your business being the more important of the two.
“One of the first things you should do is disrupt internally but that’s really where you need to get a solid understanding of the business problems that you currently have,” said Pollock. “If you have legacy business models . . . they need to be able to cater to changing demands, you need to be lean, efficient and effective, you have to be following security and compliance.
“There’s a big thing people forget and it’s the people aspect of change during disruption. Without the shift in mindset, the technology implementation is only as good as the structure, system and process you’re putting in.”
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